One of our long-term clients has multiple tech companies. The founding company uses the logo that was drawn on a piece of paper in a bar late one night, visualised by a designer and used on stickers, websites, and flyers over the last 10 years; It will be used indefinitely.

For one of their newer projects, they wanted to create a brand filled with intentions. In truth, it wasn’t about the visuals at all but rather a chance to redefine what they stand for, in line with the old but directed towards the future. Workshops and mood boards were filled with discussions of values, personal attributes and experiences. It was informative, heated and emotional; there were unanimous shifts in directions and meetings ending with open questions. At the end of this process, our client had a new logo, font and colours that reflect the values of their company.

If you are looking to refresh your current branding or create something new please reach out to us.

Branding is about much more than what you see, to us, it’s about how you make people feel.