The proposition labyrinth

January 27, 2023

Having a clear proposition and explaining it seems to be the tech worlds chicken and the egg. It really seems to be as simple and as complicated as that.


With our experience in product development, we understand the bumpy road projects take and the necessary pit stops for funding and priority. We also know that from most successful product launches, it was the original purpose or need that users responded to.


Let’s not overcomplicate things when we can explain in simple terms what is being offered. Our marketing perspective helps with communication and the knowledge that a cheeky tagline or a detailed description are not the real work. Let’s start with a clear understanding of what is being offered and the value being created.


Explain your proposition clearly and let the right users come to you.


Releasing it is the fun part and we are happy to help with flows, wireframes, assets and the leap to the marketing rocket.

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